LOOPA – BRANDING & VISUAL IDENTITY

Branding project developed for Loopa, an e-commerce focused on practical and playful products at fair prices. The visual identity was designed to feel approachable and friendly, reflecting a curated selection of items made to be part of everyday life.

The brand language balances simplicity and warmth, aiming to create a positive shopping experience that feels useful, intentional, and enjoyable across different touchpoints.