I developed the visual identity for “Fuerza Natural” (Natural Force), a company that designs bodily, dialogical, and profound experiences to develop our capacity for agency, consciousness, and connection. The goal was to create a brand that conveyed the essence of nature, the movement of the body, and the depth of human connection.

A visual identity was created that evokes the fluidity of water and the vitality of nature. The logo combines a wave, symbolizing movement and transformation, with rising bubbles, representing the expansion of consciousness, and delicate leaves, alluding to dance, the body, and connection with nature. A color palette referencing nature was selected, with tones that evoke water, earth, and vegetation.