EUREKA – VISUAL IDENTITY & CHARACTER

Visual identity project developed for Eureka, a brand of educational boxes for children focused on play as a tool for learning and emotional development. The visual system was designed to connect with both children and parents, combining a playful language with educational clarity.

The project includes the design of the main character, a friendly star that accompanies children throughout the activities and represents curiosity and discovery. The identity is completed with a logo featuring graphic spark elements, a vibrant color palette, and legible typography, designed for application across different educational and play materials.