I developed the visual identity for “Eureka,” a brand of educational boxes designed for children, focused on meaningful play and learning experiences that strengthen family bonds. The goal was to create a brand that would appeal to both children and parents, conveying fun, quality, and a clear educational focus.

The main character is a friendly star, which symbolizes the brilliance of learning and children’s imagination. The “Eureka” logo incorporates sparkles on the last letter, referencing the “Eureka!” moment of discovery and enlightenment. A vibrant color palette and legible typefaces were selected. The result is an attractive and effective brand that communicates fun, learning, skill development, and family connection.